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We all know that interaction is the key factor to a successful online community, but sometimes just knowing something isn’t enough.  We are still left with that million dollar question – how do we get our members to interact? Trust plays a huge role in interaction whether we realise it or not.  In physical settings interaction is …

Online communities are the best way to build strong relationships with the people and organizations that matter to your company; however how do you know if your business is ready for such a community? In general, businesses want to stay up to date with the latest trends.  They see the success that online communities create …

A key ingredient to a successful online community is personality.  Personality goes a long way in any situation.  While beauty may be important to many people, it is as they say only skin deep. So if your online community appears to be managed well, then yeah, you probably will attract a good crowd, but once …

  Sometimes too much of a good thing can be overwhelming.  Just the other day I was in the grocery store shopping for some cereal.  Seems like a simple task; however it wasn’t.  I stood there for at least 30 minutes starring off into the cereal abyss.  There was just too much!  Too many colours, …

Trust and loyalty are probably two of the greatest qualities a person can have.  And unfortunately, these days they are the least likely qualities to find.  The world is becoming much more cynical and a lot less welcoming.  I remember when I was a kid we use to leave our house unlocked, help out a stranger …

What do you look for in a community?  Could it be security, friendship, maybe support?  Think about it.  When you are looking for a place to settle down and call home, what type of community do you want?  Personally, I would want one that provided me all of those qualities.  I want to feel safe, have …

It’s often said that growing a community’s membership level to critical mass is one of the hardest things about creating a successful online social business community or group. If you have done everything right (in how you have positioned your community or group), then we don’t think it’s hard to grow or build a community …

The saying “the lowest hanging fruit” should resonate with most entrepreneurs and small to medium sized business owners when the subject of marketing and marketing budgets comes up. Its hardly rocket science, right? Exert the least amount of effort and budget for the greatest results. However with so much social media and internet marketing noise …