There is no better way for marketers to leverage the benefits of social networks than by building their own social-business-communities & groups based around an “interest” or “subject” close to the hearts of your would-be-clients, partners and customers. We help businesses to create, grow and manage profitable social-business-communities that will clearly position you as the “social authority”, “go-to-brand” or “go-to-guy”.
We help build and managing communities on LinkedIn, Facebook and on the majority of social community platforms and online forums.
1) MAKE A PLAN
Before starting a community /group there are a number of key considerations. Together we take the time to think through and put in place a short and long term strategic plan, which will help us map a path to a successful and profitable social-business-community.
2) GROWING YOUR COMMUNITY
Getting your community or group membership to critical-mass is the first major obstacle faced by the majority businesses embarking on building social-business communities.
We help grow your community by;
• Identifying & recruiting key community influencers
• High volume, personalised targeted invitation
• Conducting twitter marketing campaigns
• Viral marketing
3) COMMUNITY MANAGEMENT
Successfully managing and nurturing a profitable social-business-community is both and art and a science. The goal is to maximise participation by motivating and engaging members while subtly building brand-leadership and social authority from within your community.
We help you manage your community through;
• Moderating, engaging, motivate participation
• Curation & co-ordinate and deliver of relevant content
• Build thought-leadership through starting discussions, polls etc
• Create long-term interaction with customers & prospects
• Analyse trends & patterns
• Deliver events, webinars
4) Profit from your Communities
Through careful planning and execution every social-business-communities we co-create are designed, built and subtly managed to specifically achieve clear business-objectives and ROI goals.
• Lead Generation
• Take community relationship off platform
• Build brand & professional thought-leadership
• Subtle Community-Management Promotions
• Promote whitepapers, downloads
• Direct & personalised messaging
• Exclusive Display-Advertising
• Build an opt-in inbound marketing database
• Drive tariff to corporate website
• Business Intelligence
• Use sentiment analytics to provide market data
