Content is the meat in every social-business marketing sandwiches – it is vital that your would-be-clients are “Reading”, “Listening”, “Watching”, “Liking”, “Tweeting”, “Sharing” or “Downloading” your content.
We’ll help you attract customers by curating, creating and distributing the kind of content that will thoroughly engage you market, without the need of using a small army of expensive content writers or journalist.
Content curation & creation strategy
The scope, scale and detail of the content curation and creation strategy we develop will depend on your particular situation. Taking your budget, objectives, in-house content capability, technical and time limitations we’ll create a content strategy that will maximise your thought-leadership and go-to-guy status infront of your key market/s.
In all cases we will have a thorough understanding of your market, the “story” you want to tell and a transparent strategy in how we will help you deliver the maximum amount of content engagement for your situation.
What is Content Curation?
Is the art of finding, filtering and choosing existing content then mixing it with fresh content to “create” more user-friendly, relevant, focused and engaging content for your target-audience.
Through the careful combination of curation and original content writing we will help you to produce the kind of fresh and dynamic content which will help you earn your stripes and an industry thought leader.
Content Creation
Although most of the heavy lifting involved in producing “fresh” and dynamic content is undertaken during the curation phase it is the addition of original content which creates the thought-leadership and propels you onto centre-court!
From making the curated content SEO friendly, to adding thought-provoking opinions, commentary, through to detailed analysis and spicy summaries our team of experienced and talent writers love creating go-to-guys!
CONTENT DISTRUBTION
Once we have produced killer content, we need to make sure your market and would-be-client get the opportunity to consume it. Our team of social media managers will untake the heavily lifting involved in correctly formatting and distrubuting your content to the right social platforms and channels.
