1:1 Social Prospecting has arrived to save business development, sales & marketing people from the 1-3% response rates typically generated from cold-calling and email-marketing. A well-orchestrated 1:1 social prospecting programme will generate a 10-25% response rate.
What is 1:1 Social Prospecting? The ability to deliver a large volume of individualised, personalized one-to-one marketing messages through a trusted social-networking platform (such as LinkedIn) that allows your target-prospects to validate your social-profile for credibility.
Locating & targeting the perfect prospect
Critical to obtaining perfect “1:1 social-prospecting” results, start with our ability to accurately search through and categorise 135,000,000 social-profiles then pin-point the perfect prospect.
1:1 SOCIAL PROSPECTING
At the heart of social-prospecting is one-to-one-marketing (1:1 marketing) which describes the high level of personalization and individuation we place in all marketing communications.
First we gather relevant pieces of personal and professional information from the prospects online and social-profile/s then weave these “nuggets” throughout the outbound marketing message.
Delivering high-volume 1:1 messages
Although all 1:1 messages are highly personalized we have the capability of delivering 1000’s of targeted 1:1 social prospecting messages per month, per person, per client.
Social Credibility
Alongside high-levels customisation in every message the senders “social credentials” play an important role is the success of 1:1 social prospecting.
By delivering 1:1 messages over social-platforms or networking site like LinkedIn the prospect has the ability to validate and access the sender’s social & business profile.
